Rebuilding a battered reputation.

Brand Development for Village Green

When we started, Onterie Center Chicago was a neglected but architecturally significant SOM high-rise in desperate need of a makeover. Constructed in ’86, the 60-story tower had 594 apartments, 150,000 square feet of commercial space, and a miserable reputation. A change in ownership brought in new management with a long-overdue mandate to overhaul and remarket the building, inside-and-out, top-to-bottom.

Client

Village Green

Agency

Mauge

Role

Creative Director

The Brief

Nokia’s strategic vision was to reclaim a seat at the innovator’s table. In support, Weber was tasked with developing, launching, and reporting on a reimagined social strategy and messaging/creative framework across four channels and six handles.

Our six-month project goal was to hand off a functioning “social engine” and a key learnings guide so the internal Nokia team could hit the ground running. Building a workable social strategy isn’t rocket science, but with Nokia, our biggest challenge was generating and analyzing a huge volume of daily content across all the disparate audience segments in a relatively short amount of time.

Our Approach

What’s the nexus between the investor set, film industry insiders, flip-phone fanboys, and families with a $120 smart thermometer? How do we distill the essence and set it to repeat?

2021 Update

What’s the nexus between the investor set, film industry insiders, flip-phone fanboys, and families with a $120 smart thermometer? How do we distill the essence and set it to repeat?

Updating…
  • No products in the cart.